4 edition of Direct marketing management found in the catalog.
Direct marketing management
Mary Lou Roberts
Includes bibliographical references and index.
|Statement||Mary Lou Roberts, Paul D. Berger.|
|Contributions||Berger, Paul D., 1943-|
|LC Classifications||HF5415.126 .R62 1989|
|The Physical Object|
|Pagination||xxii, 501 p. :|
|Number of Pages||501|
|LC Control Number||88025240|
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This lesson will discuss what direct marketing is and what concepts are important in direct.